Chevy Colorado Named MotorTrend's 2024 Truck of the Year
The Colorado's superior performance hasn't gone unnoticed, not only earning rave reviews from drivers but catching the attention of critics as well. MotorTrend considered a variety of factors when crowning the Colorado as the 2024 Truck of the Year, so read on to learn more! Then, stop by your hometown Lancaster, SC car dealership to test drive a new Chevy Colorado!
What is the MotorTrend Truck of the Year Award?
The Car of the Year title is MotorTrend's signature award, granted each year to the top-performing vehicle on the market. To determine the most deserving model, MotorTrend's thorough evaluation includes instrumented testing in six key categories: safety, efficiency, value, advancement in design, engineering excellence, and performance of the intended function. The Car of the Year award winner is based on how well the car performs in these rigorous tests.
From Past to Present
It's often said that timing is everything, and the iconic Chevy brand couldn't agree more. The Chevrolet Colorado's debut was timed perfectly – both its original launch in 2015 and refresh years later.
For the 2015 model year, Chevy re-entered the market with a truck so capable that it easily won MotorTrend's Golden Calipers. By 2023, it was time for a redesign to ensure the Colorado remained on the forefront. Chevy focused on improving overall design, enhancing performance, and updating technology – and rolled out the all-new Colorado. The launch narrowly missed the cut-off for last year's Truck of the Car competition, but delighted drivers, nonetheless. The off-road ZR2 cruised onto the scene shortly after, followed by the announcement of the ZR2 Bison Edition.
The 2023 Chevy Colorado lineup includes the following trims: Work Truck (WT), LT, Z71, ZR2, and first-ever Trail Boss. Chevy Colorado trucks feature three distinctive chassis stances to make the most of each model's capabilities. Together, the lineup boasts an incredibly diverse, customizable range of choices to accommodate every driver – like rugged off-roaders, weekend warriors, and job site conquerors.
Rugged Exterior Design
New Chevy Colorado models feature these updated exterior features, ensuring you'll reach your destination in style – no matter where the road takes you!
- Updated front and rear bumpers
- More sculpted body design
- Bolder front grille
- 18-inch wheels
- Redesigned headlights and taillights
- 45-inch-wide lockable tailgate storage box
Innovative Interior & Tech Features
Despite its midsize truck classification, the Colorado maxes out comfort with a long list of premium features. The latest tech is integrated throughout the roomy cabin as well, ensuring drivers stay connected behind the wheel. Check out the following:
- Customizable 11.3-inch color infotainment touchscreen
- 8-inch fully digital instrument display
- Rear 60/40 split-folding rear bench with storage underneath
- Google Built-In
- All-new Off-Road Performance Display with readouts for Overlanding, Terrain, and Baja
- Up to 10 camera views
- Hitch Guidance with Hitch View and Chevy's Trailering App
- New center console stack and gauge cluster
Engine Power and Capabilities
The Chevy Colorado excels at both work and play, outperforming competitors when it matters most. Equipped with a beefy 2.7L turbo high-output engine under the hood, the Chevy Colorado generates up to 310 horsepower and 430 lb-ft of max torque.
These features boost performance and durability, both on the road and off it:
- Wider chassis
- Available three-inch factory-installed lift
- Aggressive approach and departure angles
- New 8-speed automatic transmission
- Increased ground clearance
- Up to five selectable drive modes (Normal, Tow/Haul, Off-Road, Terrain, Baja)
Have More Questions About the 2023 Chevy Colorado? Contact Us Today!
Our team is here to help you find the perfect pickup truck, offering a standard of customer service unmatched by other car dealerships in Lancaster, SC. We've stocked the best Chevrolet selection in town – revved and ready for your test drive!
If you have questions about a particular model or financing option, don't hesitate to reach out. We can't wait to make your dream car a reality, so come see us today!
Want to Learn More? Contact Us Today
