Why buy Cadillac?

Founded in 1902, Cadillac was founded by Henry Leland in Detroit, Michigan. Since then, Cadillac has stood for relentless performance, bold design and innovative technology. Cadillac's Model Thirty was the first production car to feature an electric self-starter, ignition and lighting.

During the Roaring Twenties, Cadillac cemented its brand image as one of beauty and luxury- an image that continues today. In the forties, post-World War II, Cadillac designer Harley Earl made a revolutionary impact on automotive design, introducing the tail fin.

The 1950s brought about revolutionary safety features for Cadillac, forcing competitors to keep up. The safety innovations continued through the sixties, but marked the end of the tail fin era when they were discontinued in 1965. In 1975, Cadillac became the first car manufacturer to provide electronically fuel-injected engines in U.S. production cars.

In the 80s, Cadillac changed the way cars were purchased, pioneering customer service practices. They introduced standardized procedures for the delivery of newly purchased vehicles, such as inspections, ride-and-drive demonstrations and walk-around tutorials. The 1990s brought even more innovation to Cadillac. Their 1992 32-valve Northstar V8 engine introduced 16 patented advancements.

Cadillac's impressive design and innovation continues to be on the cusp of something new and exciting. The 2000s brought about more design change, as the Cadillac brand celebrated its 100th anniversary. Cadillac continues to be a step ahead in terms of design and innovation, and they show no signs of slowing down, making more improvements year after year.

Cadillac has won many awards over the years, including being named the first ever Car of the Year back in 1949. Here are some of the awards won in recent years.

2014

• Cadillac earns J.D. Power's highest rating in Customer Satisfaction with Dealer Service among Luxury Brands. This follows a second place rating from 2013.
• The 2014 Cadillac CTS is named Motor Trend Car of the Year and a Consumer Guide Automotive Best Buy
• The Cadillac CTS-V Coupe is recognized as Edmunds.com's 2014 Best Retained Value for a Luxury Midsize Coupe

2013

• The all-new 2013 Cadillac ATS was the 2013 North American Car of the Year
• The 2014 Cadillac CTS is named Best Luxury Sedan of 2013 by Road & Track
• The 2013 Cadillac XTS was selected as a 2013 Top Safety Pick by the Insurance Institute for Highway Safety

2012

• The 2013 Cadillac ATS was named the 2012 Esquire Car of the Year

Cadillac has been an icon in the automotive industry for more than a century. They've also been driven by icons of past and present. The King of Rock ‘n Roll, Elvis Presley, was a devoted Cadillac driver, having purchased at least a hundred during his lifetime. The Ghostbusters iconic vehicle, the Ectomobile, was a 1959 Cadillac Miller-Meteor. Today, the President of the United States is chauffeured around in a Cadillac nicknamed “The Beast.” We can't forget the countless number of celebrities driving a Cadillac today.

Cadillac truly appreciates their owners! To demonstrate that, they offer the most comprehensive suite of owner benefits offered by any luxury automotive brand in the world- Cadillac Shield. Owner benefits include premium care maintenance which covers routine oil changes, tire rotations and a thorough multi-point vehicle inspection for 4 years or 50,000 miles. Being a Cadillac owner also provides you with a 6-year or 70,000-mile Powertrain Warranty, as well as a 4-year or 50,000-mile Bumper-to-Bumper warranty that covers any concerns in materials or workmanship. If your Cadillac ever does need warranty repairs, courtesy transportation will be provided. You'll also be given roadside assistance for 6 years or 70,000 miles, a program that is available 24/7. On top of all those great benefits, your Cadillac will come standard with OnStar, including the Directions & Connections plan for one year. Learn more about Cadillac's fantastic owner benefits here.

"Cadillac is what drives the American Spirit,"

-David Kiley, President Emeritus of the International Motor Press Association